Home — Viktoryia Kuzmich
Language: English

UX/UI designer and design lead. I make complex B2B and B2C products simple.

  • AI products
  • e-learning
  • e-commerce
  • fintech
  • business & corporate
  • telecom
  • promo
  • insurance

About

Portrait of Viktoryia Kuzmich

I have hands-on practice in defining user problems, creating user‑centric interfaces, and translating complex business logic, user needs, and technology constraints into solution concepts that are meaningful, engaging, and easy to use. My approach combines strategic thinking, usability principles, and a deep understanding of user behavior to create seamless digital experiences. In recent years I have also led design teams: setting up the process, the design system and the handoff to development.

More about me

  1. 01Research

    • Stakeholder interviews
    • Workshops
    • User interviews
    • Competitive analysis
    • Personas
    • CJM
    • User story mapping
    • OOUX
    • Usability testing
    • Surveys
    • Focus groups
  2. 02Design

    • Information architecture
    • User flows
    • Wireframes
    • Hi-fi prototypes
    • Interaction and micro-animation
    • Design systems
    • Responsive design
    • Accessibility
    • Heuristic review
    • Design documentation and handoff
  3. 03Process & leadership

    • Lean UX
    • Agile/Scrum
    • Team leadership
    • Mentoring
    • Facilitation
    • Presentations
    • Stakeholder management
    • Pre-sales
  • Figma
  • Figma Make (AI)
  • FigJam
  • Storybook
  • Miro
  • Mural
  • Axure RP
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe After Effects
  • Jira
  • Confluence
  • Notion
  • Claude
  • ChatGPT

Contact

Open to product design work and collaborations.